Case study · Field & Form for Atlas Editions

Launched February 2026


A quarterly journal, rebuilt as one continuous reading object.

Atlas Editions publishes a single themed volume every quarter, and has done since 2019. The print object is unhurried, considered, and made in Antwerp. The website was none of those things. We rebuilt it to belong with the print.

The work

  • 01

    Brief

    Atlas Editions had seven years of print backlist locked inside a static brochure site and a shoplifting Shopify install. They wanted a single digital home that read like one of their issues — long-form, slow, considered — and that could carry the next decade of volumes without another rebuild.

  • 02

    Approach

    We treated the site as the twenty-ninth volume. A typographic grid borrowed from the print edition. Scroll-pinned chapter openers. A volume archive that reads like a contents page, not a product grid. Subscriptions and back-issue commerce are quiet, recessed, deliberately not the loudest thing on the page.

  • 03

    System

    Next 15 App Router, Tailwind 4 with a hand-tuned editorial token set, Lenis for the scroll feel, and GSAP ScrollTrigger for the pinned typography sections. One canvas layer for the masthead noise field, otherwise no WebGL — the typography does the work.

  • 04

    Outcome

    Launched in February. Lighthouse 92 on a content-heavy archive page. Paid subscriber conversion up sixty-two percent against the legacy site. Awwwards Site of the Day on the launch week, with a write-up in It's Nice That and a print mention in Wallpaper.

Outcome

Lighthouse perf
92
Paid sub. uplift
+62%
Avg. read time
4m 18s
Volumes archived
28
“Field & Form treated the site as the twenty-ninth volume. Every detail reads like one of our pages — including the things we didn’t know how to ask for.”
M. Vandeghinste — Editor, Atlas Editions

Stack

  • Next.js 16
  • React 19
  • Tailwind 4
  • Lenis
  • GSAP
  • ScrollTrigger
  • Vercel
  • Sanity

Back to the archive

Read the volumes →

Twenty-eight back-issues, indexed and bound for screen reading. New volumes land every quarter.